What Are the Best Marketing Videos for Websites vs. Social Media?
- Kendall Williams
- May 23, 2024
- 7 min read
Ever wondered what types of videos work best for websites versus social media platforms? Well, you're in luck because our video and social media marketing teams at Fidelity Creative Solutions are about to give you the lowdown. Whether revamping your company site or spicing up your social feeds, choosing the right video can make all the difference.
So, grab a seat, get comfy, and let's unravel the mystery together. By the time you're done reading, you'll be armed with the knowledge to create killer videos that will have your audience hitting the like button faster than you can say, "Lights, camera, action!"
On-Site Videos vs Social Media Videos—What’s the Difference?
What are on-site videos? They’re like the warm handshake that welcomes folks into your world.
On the other hand, social media videos are more like a fist bump, packing a punch in just a few seconds to get people talking and clicking.
8 Best Marketing Videos for Websites
On-site videos are hosted directly on your website and act as your marketing house's sturdy foundation, explaining your brand and products or sharing behind-the-scenes footage. On-site videos are your chance to make lasting first impressions and keep folks glued to your site.
Here are eight on-site marketing video ideas:
1. About Us Videos
Definition: About Us videos, or corporate videos, introduce your company to website visitors. These videos tell people who you are, what you stand for, and why they should care. It’s your chance to highlight your brand’s values and mission in a friendly and relatable way.
Why They’re Best for Websites: Your website is where people go to learn more about your company. Corporate videos are a great fit for websites because they help establish trust and credibility with visitors who are already intrigued by what you offer.
Best Placements: Homepage, About Us Page, Contact Page, Blog or News Page
Ideal Length: 30-60 seconds
2. Product Demos
Definition: Product demos make your products look irresistible. These videos highlight your products’ features and benefits and demonstrate how they can enhance your customers’ lives.
Why They’re Best for Websites: Quick promo videos on social media create intrigue, but users may not be ready to whip out their credit cards. Your website is the ultimate showroom where folks go to learn more and make a purchase. Product videos give the nitty-gritty details people need to feel confident about hitting that "buy now" button.
Best Placement: Product Pages, Landing Pages
Ideal Length: Less than 3 minutes
Did You Know? 44% say they would rather watch a short video to understand a product or service than read ebooks, manuals, infographics, or articles. (Source: Wyzowl) |
3. Conversion Videos
Definition: Conversion and sales videos convince folks to take action, whether signing up for your newsletter, downloading a freebie, or purchasing. They're like the smooth talkers of your website, using charm, persuasion, and a sprinkle of magic to seal the deal.
Why They’re Best for Websites: Social media is like a bustling marketplace, with tons of distractions and shiny things vying for people's attention. Conversion videos, on the other hand, need a focused audience that is that is ready to take the next step. Your website is your personal sales pitch where folks go when they're ready to decide.
Best Placements: Homepage, Landing Pages
Ideal Length: 30-90 seconds
Did You Know? When selling to people who know little about your products or services, keep your conversion video short, around 30 seconds. But if they're interested and already know what you offer, you can stretch it to about 90 seconds. (Source: PIKTOCHART) |
4. Customer Testimonial Videos
Definition: Customer testimonial videos interview real people talking about how much they love your products or services. These videos help potential customers trust your brand more because they see others like them who are happy with what you offer.
Why They’re Best for Websites: People who check out your website are in serious decision-making mode. They want reassurance that they're making the right choice, and that's where customer testimonial videos shine. They're like virtual high-fives from satisfied customers, giving visitors that extra nudge of confidence to purchase.
Best Placements: Homepage, About Us Page, Customer Review Pages, Product Pages
Ideal Length: 60-90 seconds
Did You Know? Video testimonials are the most popular video type created by marketers so far in 2024. (Source: Wyzowl) |
5. Case Study Videos
Definition: Case study videos dive deeper into how your product or service solved a problem for a customer. They’re more detailed, showing the before-and-after, the challenges the customer faced, and how your company saved the day.
Why They’re Best for Websites: Folks browsing your site are on a mission. They want to know if your products or services are the real deal, and case study videos prove you offer what they need.
Best Placements: Homepage, Case Study Pages, Product Pages
Ideal Length: 1-2 minutes
6. How-to Guides & Tutorials
Definition: How-to guides and tutorial videos provide step-by-step instructions or demonstrations that show you how to do something, whether fixing a leaky faucet, mastering a new recipe, or learning to play guitar.
Why They’re Best for Websites: Websites are like libraries where you can find all the detailed info you need in one place. How-to guides and tutorials need space to breathe, and websites give them that room to shine without distractions.
Best Placements: Product Pages, “How-to” or “Tutorials” Sections
Ideal Length: 5-10 minutes
7. Company Culture Videos
Definition: Company culture videos give a sneak peek into what it’s like to work for your company. They spotlight your brand’s personality, vibe, values, work-life balance, and team.
Why They’re Best for Websites: Your website is the headquarters of your online presence where people go for the full inside scoop on your company. Company culture videos are handy for attracting job applicants and onboarding new hires.
Best Placements: Homepage, About Us Page, Careers Page
Ideal Length: 2-3 minutes
8. Customer Support Videos
Definition: Customer support videos are friendly, reliable guides that help customers solve problems or answer questions about your product or service. They show customers the ropes and make things easier to understand.
Why They’re Best for Websites: Support videos are geared more towards existing customers than new leads. While social media is excellent for quick explainers and updates to increase brand awareness, it’s not the best platform for in-depth user experience or troubleshooting videos.
Best Placements: FAQ Section, “Help” or “Customer Support” Sections
Ideal Length: 1-5 minutes
On-Site Marketing Video Summary
Here’s a quick overview of eight types of on-site videos, their definitions, the best site placements for each type, and ideal video lengths.
On-Site Video Types | Definitions | Best Placements | Ideal Lengths |
About Us Videos | Introduction to your brand’s history, values, vision, and mission |
| 30-60 seconds |
Product Demos | Live-action demonstrations of your product or service and how it benefits customers |
| Under 3 minutes |
Conversion Videos | Videos that persuade potential customers to take action |
| 30-90 seconds |
Customer Testimonial Videos | Interviews of real people who are happy with your products or services |
| 60-90 seconds |
Case Study Videos | Detailed success stories that dive into how your product or service solved a customer’s problem |
| Under 2 minutes |
How-to Guides & Tutorials | Step-by-step instructions or demonstrations that teach how to do a specific task |
| 5-10 minutes |
Company Culture Videos | Videos that show what it’s like to work for your company |
| 2-3 minutes |
Customer Support Videos | Guides showing customers how to troubleshoot or get answers to questions about your product or service |
| 1-5 minutes |
7 Best Marketing Videos for Social Media
What are social media marketing videos? Videos on social media are the life of the party—they're quick, snappy, and grab attention fast. The scroll-stopping content makes people pause, double-tap, and share your videos in a flash.
Here are seven marketing videos that work best on social media:
1. Quick Promos
Definition: These mini-commercials get straight to the point. They're flashy, attention-grabbing, and perfect for showing off your product or service. Think of them as your business’s highlight reel—short, snappy, and designed to make a splash.
Why They’re Best for Social Media: Quick promo videos are best for social media platforms because they catch people's eyes as they scroll through their feeds. Websites are more like your storefront, where folks come to get the full scoop once they're already interested in your products.
Best Platforms: Instagram, TikTok, YouTube Shorts
Ideal Length: 15-30 seconds
2. Behind-the-Scenes (BTS) Videos
Definition: Behind-the-scenes videos are like VIP backstage passes to see how the magic happens behind the curtain. They give people a peek into the inner workings of your business or creative process—the hustle, teamwork, and fun behind closed doors.
Why They’re Best for Social Media: Social media is the ultimate online hangout spot where people want to see what’s happening now. BTS videos are perfect for this because they give a sneak peek at the action as it unfolds, showing your brand's raw, unfiltered side.
Best Platforms: Instagram, Facebook, LinkedIn
Ideal Length: 30-60 seconds
3. User-Generated Content (UGC) Videos
Definition: User-generated content (UGC) videos are gems your fans create to show their love for your brand or product. They're videos made by your average Joe, not the big shots in your marketing departments.
Why They’re Best for Social Media: People visit social media to connect, share, and flaunt what they love. UGC videos fit the bill because they're all about real people sharing real experiences in real time.
Best Platforms: Instagram, Facebook, YouTube
Ideal Length: Under 10 minutes
Did You Know? When people can watch videos made by users and videos made by a brand, engagement goes up 28%. (Source: SEMRush) |
4. Explainer Videos
Definition: Explainer videos are trusted guides that explain things in a fun and easy-to-understand way. They break down complicated ideas or products into simple, bite-sized chunks so you can digest them without breaking a sweat.
Why They’re Best for Social Media: Explainer videos offer quick, captivating, and entertaining content—perfect for social media posts!
Best Platforms: Instagram, Facebook, Twitter, TikTok
Ideal Length: 60-90 seconds
Did You Know? When an explainer video lasts 2 minutes, fewer folks stick around to watch—about 77% drop to 57%. Shorter, animated explainer videos less than 1 minute long keep more people interested. (Source: Breadnbeyond) |
5. Quick Tips & Life Hacks
Definition: Quick tips and life hacks videos make everyday tasks easier and more efficient. They're snappy clips packed with handy tips and tricks that help you solve common problems or improve your skills. It's like having a handy toolbox of knowledge right at your fingertips.
Why They’re Best for Social Media: Social media is a hub for snackable content people can consume and share on the go. Quick tips and life hacks videos are quick, easy to digest, and perfect for scrolling through during your coffee break.
Best Platforms: TikTok, Instagram, Facebook
Ideal Length: 30-60 seconds
6. Live Videos
Definition: Live videos are real-time broadcasts where you can connect with your audience instantly. It's a chance to share what's happening right now, whether a behind-the-scenes look at your day, a live Q&A session, or a fun event.
Why They’re Best for Social Media: Live videos capture the spontaneity and excitement of the moment and let you engage with your audience in real time.
Best Platforms: Instagram Live, Facebook Live, YouTube, TikTok LIVE, X (Twitter), Twitch, Kick
Ideal Length: 10 minutes to 3+ hours, depending on the platform
Did You Know? Different video lengths are recommended for each live stream platform:
(Source: Restream) |
7. Influencer Marketing Videos
Definition: Influencer marketing videos are the ultimate tag team between brands and social media stars to reach a wider audience online. These videos use the power of influence to spread the word and get people excited about what you're selling.
Why They’re Best for Social Media: Influencers shine brightest on social media. It's like their playground—the perfect place to express their personalities, connect with followers, and share what they love.
Best Platforms: Instagram, TikTok, YouTube
Ideal Length: 1-3 minutes for Instagram and TikTok, longer for YouTube
Did You Know? Is your target audience Generation Z? Then you’re in luck! Nearly half of Gen Z shoppers follow influencers on social media. (Source: Shopify) |
Social Media Marketing Video Summary
Here’s a summary of seven types of social media marketing videos, their definitions, the best social media platforms for each video type, and ideal video lengths.
Social Media Video Types | Definitions | Best Platforms | Ideal Length |
Quick Promo Videos | Enticing mini-commercials that feature your product or service |
| 15-30 seconds |
Behind-the-Scenes Videos | Sneak peeks into your company’s daily activities or creative process behind closed doors |
| 30-60 seconds |
User-Generated Content | Videos made by average customers about your brand, products, or services |
| Under 10 minutes |
Explainer Videos | Quick videos that simplify complex ideas or products |
| 60-90 seconds |
Quick Tips & Life Hack Videos | Brief clips with handy tips and tricks that help customers solve problems or improve their skills |
| 30-60 seconds |
Live Videos | Real-time broadcasts where you can connect and engage with your audience instantly |
| 10 minutes to 3+ hours, depending on the platform |
Influencer Marketing Videos | Social media stars with large online communities promote your brand, products, and services |
| 1-3 minutes for Instagram and TikTok |
Fidelity Creative Solutions: Your One-Stop Shop for Video Marketing
Picking the perfect marketing videos for your website or social media involves knowing what you want to achieve and who you want to reach. Website videos go deep to engage viewers, while social media vids are short and shareable. Once you grasp these distinctions and make videos that fit, you'll connect better with your audience and boost your online presence.
If you're ready to elevate your digital marketing game with captivating videos, contact Fidelity Creative Solutions today. We’ll manage your social media and video marketing needs so you can focus on what you do best—running your business!
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