9 Reasons Why Videography is Crucial to Your Branding Strategy

Did you know that over 80% of internet traffic worldwide is from users watching videos? If you want to boost your brand's visibility and connection with customers, then videography is the secret ingredient you need! 

Attention spans are short and visuals are king, so incorporating videography into your branding strategy is more crucial than ever. From telling your brand's story to showcasing products in action, videos offer a dynamic and engaging way to connect with your audience. In this blog, our videography team at Fidelity Creative Solutions dives into nine compelling reasons why videography should be at the forefront of your branding efforts. 

What Are Branded Videos? 

Branded videos are like mini-movies companies make to showcase their products, tell stories, or entertain. They're fun, catchy, and help people remember your brand in a relaxed way. Think of them as your brand's own Hollywood show! 

Video Marketing vs. Content Marketing 

Video marketing promotes your brand with videos on platforms like YouTube and social media. Content marketing includes all kinds of content, from landing page copy and blogs to infographics and videos.  

Both strategies work hand in hand. Video marketing adds a more engaging, dynamic touch to your content marketing strategy. 

Why Video Marketing Is So Powerful 

Videos influence how people view your brand, get them excited, and motivate them to act. Here are nine reasons why video marketing is a must-have component in your branding strategy: 

1. Videos Are Interactive 

People are more engaged with videos than text or images. Most people—about 84%—like to keep in touch with brands using videos, and half prefer videos over every other kind of content. Videos get the most shares, likes, and comments, which helps more people discover and learn about your brand. 

2. Visual Storytelling Builds Loyalty 

Captivating stories make people feel something—happiness, excitement, or inspiration. Videos share your brand's story in a way that forges an emotional connection with viewers. When people connect with your brand personally, they're likelier to stick around and become loyal customers. 

3. Videos Showcase Your Personality 

Marketing videos make your brand’s identity authentic and relatable. Be yourself, share your values, and show what makes your brand unique. Use humor, storytelling, and visuals that match your vibe to connect with your audience and let your personality shine through. 

4. Videos Improve Brand Recall 

Videos capture attention and leave a strong impression, making your brand memorable. Studies show that 95% of consumers are more likely to remember a company after seeing a branded video. The combination of visuals, sounds, and stories sticks in people's minds, so your brand pops up first when they think about a product or service. 

5. Videos Demonstrate Benefits 

Branded videos help consumers see the benefits of your products or services in action. Demos show people how something works, how it can improve their lives, and why they should choose it. Consumers can easily imagine using your product or service and understand its value. 

6. Videos Boost SEO 

YouTube is the second most visited website in the world behind Google and the number two social media platform after Facebook. Since video platforms like YouTube are also search engines, your brand will rank higher in YouTube search results when you use the right keywords, titles, and descriptions in your videos. This drives traffic to your brand’s website, boosting your SEO efforts. 

7. Videos Are Versatile 

Videos are the Swiss army knives in content marketing. You can repurpose videos for different platforms, like cutting longer videos into shorter clips for social media or email campaigns or turning video content into blog posts or podcasts. With more people using smartphones, videos are easy to watch on mobile devices, making them practical for reaching on-the-go audiences. 

8. Videos Gain a Competitive Edge 

Using videos shows that your brand is tech-savvy and in tune with what customers want in today's digital world. Investing in quality videography makes your company shine in busy markets. People will view your brand as modern, creative, and reliable. 

9. Videos Boost Conversion Rates 

Videos persuade viewers to take action. Zight reports that 84% of consumers say watching videos convinced them to purchase.  

Video Marketing Statistics at a Glance 

• Watching videos makes up 80% of online traffic (LinkedIn) 

• YouTube is the second most visited website (Exploding Topics) 

• Videos convince 84% of consumers to purchase (Zight) 

• 26% of users want educational and how-to videos, and 25% want product review videos (Statista) 

• 63% of small businesses use video ads in marketing (wave.video) 

• Email open rates increase by 19% when you add the word "video" to your subject line. (HubSpot) 

Top 3 Most Effective Marketing Video Types 

The three most effective types of marketing videos are product videos, tutorials, and explainer videos. 

1. Product Videos 

A quarter of all consumers are interested in product review videos. Step-by-step guides demonstrate how your product or service works, its benefits, and how it solves customer problems. Incorporating real-life customer success stories into your product videos builds your credibility. 

2. Tutorials 

Tutorials teach viewers something useful, positioning your brand as a trusted resource, authority, and industry expert. People actively look for information or solutions when they watch tutorials, so they’ll be more engaged with your videos and watch them longer. 

3. Explainer Videos 

Roughly 26% of online users want to watch educational videos. Explainer videos that openly address common questions or concerns about your product or service build trust and simplify complex information that’s easy for viewers to understand.  

Best Platforms for Video Marketing 

Social media, ads, emails, and landing pages are the best platforms for video marketing. 

Social Media 

People love watching and sharing videos on YouTube, Facebook, Instagram, and TikTok. 

Did You Know? Videos rank as the second most popular content for boosting social media engagement. (HubSpot) 

Ads 

Video ads grab attention better than text or image ads and get more clicks and conversions. 

Did You Know? About 63% of small businesses use video ads in their marketing strategy. (wave.video) 

Email Campaigns 

Including videos in emails makes them more exciting and can encourage more people to take action, like visiting your website, calling to book a consultation, or buying your product. 

Did You Know? Email open rates increase by 19% when you add the word "video" to your subject line. (HubSpot) 

Landing Pages 

Videos on landing pages explain things clearly and convince visitors to do what you want, like signing up or buying your product. 

Did You Know? Landing pages with videos get 86% more conversions. (KlientBoost) 

These platforms offer excellent opportunities for reaching and engaging with your target audiences through compelling video content to drive brand awareness, customer engagement, and conversions. 

Choose Fidelity Creative Solutions for Top-Notch Videography 

With videos, you can tell stories visually, connect with your audience, build a strong brand, and succeed in the long run. It's time to make videos a big part of your brand journey! Contact us today to discover how our AV production team can craft videos that shape your brand and keep your audience coming back for more.