Top 10 Video Marketing Ideas for Fintech Companies

Let’s face it: fintech topics are dry, dull, and complicated from the average consumer’s POV. Video marketing helps fight that stigma! 

As a video marketing agency, Fidelity Creative Solutions understands the power of video in capturing attention and explaining complex financial concepts in a simple, engaging way. 

In this article, our marketing video production team shares our top 10 fintech video ideas to help your business stand out and connect with your audience. Whether showcasing innovative solutions or educating clients about financial strategies, these video ideas will take your fintech digital marketing to the next level! 

1. Explainer Videos 

Explainer videos are a great way for fintech startups to launch. They're short, snappy, easy on the eyes, and memorable. Be concise and use captivating visuals, like animated, live, or a mix of both video styles, to simplify complex money ideas. Keep a friendly, down-to-earth tone so you don’t sound condescending. 

Did You Know? You remember 95% of what's said in a video versus only 10% of what you read. (Invisia) 

Explainer Video Examples 

Here are a few examples of fintech explainer video topics: 

• Introduction to blockchain 

• Understanding cryptocurrency 

• AI-powered investing 

• Digital wallets vs. traditional banking 

• Financial planning guide 

• Benefits of mobile banking 

• Cybersecurity in finance 

• Robo-advisors for investing 

• New payment technologies 

2. Frequently Asked Questions (FAQ) Videos 

Tackle those burning questions about your fintech products or services with FAQ videos! Whip up short videos answering each question, skipping the fancy lingo for plain and simple talk. Organize them by topic so folks can easily find what they need. From security to setting up accounts to payment methods, FAQ videos have you covered! 

Did You Know? Only 3% of people like phone calls to learn about products and services (Wyzowl). Your customers want videos! 

FAQ Video Examples 

Examples of FAQ video topics for fintech companies could include: 

• How do I set up my account? 

• What types of fees will I encounter? 

• What security measures do you provide? 

• How do I use your budgeting tools? 

• What investment options do you offer? 

• What are the features of your mobile app? 

3. Case Studies 

Feature real customers who've hit financial wins with your investing platform! Let them share their stories, complete with real data, to show just how game-changing your platform is. 

Chat with the customers, keeping it chill and focused on their journey with your fintech product. Their personal experiences, insights, and feedback will be the stars of the show! 

Did You Know? Putting a person's face to a story is powerful and tugs at our emotions. Studies show that 95% of our decisions are influenced by how we feel. (Inc.com) 

Case Study Video Examples 

What case studies can you feature? Here are some suggestions: 

• Small Biz Superstars: Highlight how a small business rocked it using your fintech tools to simplify money matters, accomplish more, and grow its business. 

• Personal Money Makeovers: Share the journey of an individual or family who turned their finances around using your fintech apps and investing guidance. 

• Debt Busters: Show folks who squashed debt using your strategies and management tools. 

• Financial Fairness: Illustrate how you’ve empowered folks in overlooked communities to get into banking, borrow better, and invest smarter. 

• Worldwide Winners: Explore how you helped a business spread its wings with your fintech tools for payments, currency swaps, and money management across borders. 

• Fraud Fighting Heroes: Demonstrate how you kept a client's money safe with high-tech tricks to spot and stop fraudsters. 

• Retirement Roadmaps: Follow the journey of a couple enjoying their golden years thanks to your retirement tools and expert investment tips. 

• Property Prosperity: Showcase how investors nailed their real estate investment goals with your real estate crowdfunding platform or property investment tools. 

• Financial Education for All: Share how your company teamed up with schools and charities to teach financial literacy to everyone. 

4. Customer Onboarding Videos 

Roll out the welcome mat with customer onboarding videos! They'll help new users get started, show off key features, and make them feel right at home. Plus, you’ll teach them how to use your financial planning tool to craft a savings plan or investment portfolio that's tailor-made for them. 

Did You Know? Over half of video marketers say video reduces the number of support calls they receive. (HubSpot) 

Customer Onboarding Video Examples 

Need some inspiration? Check out our suggestions for fintech customer onboarding videos: 

• Account setup tutorial 

• Navigating the dashboard 

• Budgeting tool walkthrough 

• Investment portfolio management 

• Security features overview 

5. Product Videos 

The rule of thumb in product videos is show, don’t tell. People love visuals, so include step-by-step demos, animations, and relatable storytelling to illustrate how your fintech product works. Add a clear call to action at the end to nudge users to take the next step. 

Did You Know? 90% of shoppers say that a product video convinced them to buy. (Vidyard) 

Product Video Examples 

To give you some inspiration, here are some examples of product demos and promo videos for a fintech company: 

• Budgeting Made Easy: Spotlight how your budgeting app helps users track spending, reach savings goals, and handle money with ease. 

• Investing for Beginners: Break down how your investment platform simplifies investing, helps folks grasp stocks, and makes growing money a breeze. 

• Secure Online Payments: Demonstrate why your payment processing software is the safest and easiest choice for online transactions. 

• Mobile Banking Benefits: Highlight how your mobile banking app makes quick payments, keeps tabs on accounts, and zips money transfers along. 

• Financial Goal Setting: Walk people through using your tools to set and reach their money goals, whether it's saving for a dream vacation or planning for a comfy retirement. 

• Fraud Protection: Showcase how your fintech platform keeps users' accounts safe with top-notch fraud detection and prevention measures. 

6. Behind-the-Scenes (BTS) Videos 

Get ready for a backstage pass! Behind-the-scenes videos introduce the real people behind your tech, making your company feel more like a friend than a business. Being open about daily events builds trust with customers and investors. Sharing these sneak peeks helps everyone feel like they're part of the crew, creating a bond that keeps them returning for more! 

Did You Know? About 87% of people prefer watching videos that include behind-the-scenes content. (Wix) 

BTS Video Examples 

Examples of BTS video topics for fintech companies include: 

• Office Tour: Give a tour of your office and interview your CEO. 

• Team Introductions: Introduce team members and their roles to show that your company is diverse and full of talent. 

• Product Development: Share your insights into how you create your fintech tools, from the first spark of an idea to the launch of something extraordinary. 

• Day in the Life: Follow a team member through a typical workday, showing what they do, the challenges they tackle, and the wins they celebrate. 

• Company Culture: Highlight what matters to you most—your values, cool employee perks, and community involvement. 

7. Webinars & Online Q&A Sessions 

Throw some virtual parties where people can chat with you about your fintech goodies and get answers just for them. These online events, like webinars and Q&A sessions, let you hang out with your audience directly. By showing off what you know and leading the way in fintech, you can attract new leads who might become customers. Bonus: you'll also hear what people think, solve problems on the spot, and learn what they're itching for next! 

Did You Know? 80% of people prefer watching live videos over reading blogs. (Wix) 

Webinar & Q&A Session Video Examples 

The possibilities for webinar content are endless! Here are just a few example topics for fintech webinars and online events: 

• Introduction to Cryptocurrency: Delve into the fundamentals of cryptocurrency, blockchain tech, and how they're reshaping finance. 

• Financial Planning for Millennials: Offer millennials personalized finance tips covering budgeting, saving, and investing strategies. 

• Navigating Investment Platforms: Guide users through your investment platform, covering portfolio management, risk assessment, and asset allocation. 

• Cybersecurity in Fintech: Chat about top-notch cybersecurity in fintech, like fraud prevention, data protection, and best practices to keep user info safe. 

• The Future of Digital Payments: Dive into the latest trends in contactless payments, mobile wallets, and peer-to-peer transfers. 

• Understanding Credit Scores: Help viewers understand credit scores and reporting, and how to keep them in tip-top shape. 

• Small Business Finance: Help small business owners thrive by providing tips on financing options, managing cash flow, and nailing financial planning. 

• Economic Outlook and Market Trends: Analyze market trends and economic conditions and spot investment opportunities for individuals and businesses. 

8. Expert Interviews 

Connect with industry gurus and financial wizards who spill the beans on money management mastery! Getting insights and tips from these pros boosts your street cred and opens doors for networking and partnerships in the fintech world.  

Follow these five steps to create the best expert interview videos: 

1. Identify the right experts. 

2. Invite them to participate in an interview. 

3. Craft insightful, open-ended questions. 

4. Schedule and record the interview. 

5. Remove irrelevant content and add visuals.  

Did You Know? About 65% say that hearing from experts or seeing thought leadership content can change how they view a company. (NYT Licensing) 

Expert Interview Video Examples 

Potential topics for expert interview videos in fintech include: 

• The Future of Digital Banking: Discuss advancements in digital banking, mobile payments, and the evolution of customer experience. 

• Cryptocurrency and Blockchain: Explore the impact of cryptocurrency, blockchain technology, decentralized finance (DeFi), and regulatory challenges. 

• Cybersecurity in Fintech: Address cybersecurity threats, data protection, compliance, and best practices for fintech companies. 

• Investment Strategies: Get insights from investment experts on market trends, portfolio management, risk assessment, and sustainable investing. 

• Regulatory Compliance: Offer expert guidance on regulatory frameworks, compliance requirements, and navigating legal challenges in the fintech sector. 

• Fintech Innovation: Discuss emerging technologies, fintech startups, disruptive innovations, and opportunities for collaboration and investment. 

9. Fintech Event Video Coverage 

Capture the fun at your company events, team-building shindigs, and big celebrations to let your brand's personality shine! These event videos give folks a peek into your company culture, wins, and memorable moments. Filming these events is a great way to connect with industry pals, potential clients, and partners. You can sprinkle these fintech event videos across your content marketing, social media posts, and promo ads for an even bigger impact! 

Did You Know? Company event videos kill two birds with one stone—they help you find new hires and gain more customers. (Motiongility) 

Fintech Event Video Examples 

Here are some examples of fintech company events worth recording: 

• Product Launch: Capture the excitement of a new fintech product or feature by recording the launch event! Show off what it can do, how it helps people, and what it's like to use. 

• Industry Conferences: Film your team at conferences, panels, and discussions. Show off their smarts and leadership as they share their knowledge and ideas with others. 

• Hackathons and Innovation Challenges: Record your hackathons, innovation challenges, and brainstorming sessions so everyone can see the creative sparks flying and your teamwork in action! 

• Client Workshops: Capture the energy of client workshops, training sessions, and fintech solution demos. Show your clients' engagement and happiness as they learn and experience success firsthand.  

• Award Ceremonies: Record your award ceremonies, recognition events, and milestone celebrations. Let everyone join in the cheers and give shout-outs to your fantastic team. 

10. Comedy Sketches 

Create funny videos that poke fun at everyday financial challenges and how your fintech solutions swoop in to save the day! To nail the humor, learn what makes your audience laugh and what bugs them about fintech. Throw in jokes, props, and animations to really make ‘em crack up! 

Did You Know? Comedy, meme, and viral videos are the third most popular video type. (Statista) 

Comedy Sketch Video Examples 

Here are some possible topics for fintech comedy sketches: 

• Tech Support Troubles: Introduce a wacky tech support team as they tackle wild and over-the-top tech problems with lots of laughs. 

• Banking Blunders: Whether it's getting mixed up with online banking or having a wild time at the ATM, turn those mishaps into comedy gold! 

• Fintech User Experience: Compare user-friendly fintech's smooth sailing with traditional banking's chaotic mess. Exaggerate the differences to show just how much easier life can be with fintech on your side! 

• Cybersecurity Comedy: Create a funny scene where characters face off against pesky cybersecurity challenges, such as forgetting passwords or dodging phishing attempts. 

• Investment Fumbles: Exaggerate the hilarious investment mishaps we've all made, from freaking out over market ups and downs to getting lost in investment jargon. 

• Financial Literacy Fun: Picture a funny adventure where characters dive into the world of financial literacy. Turn budgeting bloopers, savings snafus, and investing antics into a hilarious learning experience! 

Partner with Our Fintech Video Marketing Experts 

Weaving video marketing into your fintech strategy helps you connect with your audience in engaging and memorable ways. The possibilities are endless, whether showcasing your products, sharing success stories, or adding a touch of humor. 

At Fidelity Creative Solutions, we specialize in crafting compelling video content tailored to the unique needs of fintech companies like yours. With our expertise in digital marketing and passion for storytelling, we're here to help you bring your vision to life and stand out in the competitive fintech landscape. Ready to take your video marketing to the next level? Contact Fidelity Creative Solutions today!